Posted by Thersites on  UTC 2015-11-12 15:27 Updated on UTC 2016-07-01

Regular visitors to this blog – we generously allow ourselves the plural 'visitors' – will know that we are not ones to let ignorance deter us from forming sound opinions, well expressed.

So firstly, a confession of ignorance. I have no firsthand idea of what social media are. I have never knowingly visited a Facebook page or twittered in any way. I can't name any other forms of social media. I understand that some things called hashtags are very important, but why that is I cannot say.

Yet even in my eremitic life I am starting to become aware of the social and psychological damage caused to those unfortunates who use these things. You don't have to be drunk yourself in order to observe people helplessly staggering around in the street on Friday and Saturday nights and draw appropriate conclusions. I read that researchers found that Facebook users were more angry and lonely that normal people, that

Facebook distorts our perception of reality and of what other people's lives really look like. We take in to account how we're doing in life through comparisons to everyone else, and since most people only post positive things on Facebook, that gives us a very biased perception of reality. If we are constantly exposed to great news, we risk evaluating our own lives as less good. [1]

The sociologist Walter Runciman told us all this half a century ago, that our perception of deprivation was relative and depended upon the people to whom we compared ourselves: our 'reference group'. When the plebs compare themselves to other plebs they are happy (though still poor); when they compare themselves to the nobs then they become unhappy and start dusting down the tumbrils. [2]

But it gets worse. Facebook and all the other social media are playing an important part the progressive infantilisation of western society.

Yet another confession of ignorance has to be made. I know nothing about the US education system, what a 'fraternity' or a 'sorority' is, or why these organizations name themselves with letters of the Greek alphabet. The concept of 'yearbooks' with photos of all the students of a year and some comments on them is repellent. The golden lads and girls of the year glittering among a background of dullards with forced smiles, bad hair, bad teeth, bad breath and acne.

Harry Anderson, CocaCola

Harry Anderson, advertising image for CocaCola.

Fifty years ago, young people couldn't wait to start behaving like adults. Now, more and more, adults are starting to behave like young people caught up in the febrile bubbling of the American educational system and it is the social media applications which are the instruments of this change. I am told that we can 'friend' and 'unfriend' people, 'like' or 'dislike' what they say and even 'block' them from ever contacting us again. Users jealously count and compare the number of their 'followers' and opinion leaders such as celebrities can reach out to their millions and share every trivial moment of their days. These applications were conceived and designed in US universities and their functionalities are those required by adolescent behaviour.

The characteristics of an implement determine the manner of its use – the medium is the message as Marshall McLuhan (that flâneur!) so confusingly put it – and thus no one should be surprised that an implement crafted for the puerile needs of the adolescent college student, once in the hands of the supposedly mature will turn even a grande-dame into a pubescent brat.

Fanny Brate, Teasing Children, 1885

Fanny Brate, Teasing Children, 1885.

Seemingly solid, middle-aged people enter the global frat-house that is social media and within minutes they are behaving like sixteen-year-olds with all their loves, hates and inner turmoil. Opinions, approval, criticism, shock, disgust and rejection continuously swirl around those in the middle of all this bubbling emotion. We can now judge, criticise and insult our fellows, not just in whispered, giggly discussions in our frat clique, but around the entire globe.

Norman Rockwell, After the Prom, 1957

Norman Rockwell, After the Prom, 1957.

The social dynamics of Facebook and Co. are the social dynamics of the adolescent and the college yearbook. The golden successful ones push their success and bask in the adoring envy of others; the members of the bitter and rejected mob turn on the golden ones and each other at the slightest provocation.

Staying sane among all this is simple: don't ever use social media, they are not social at all.

Update 10.02.2016

Problem is, Twitter is too specialized, its content too transient. Twitter is like a cocktail party where the conversation never stops, and where you can pop in and take part, but where it’s difficult to discover what exactly was said before you go there. It’s only for the truly Internet-savvy. Casual users don’t get much out it. You also have to like to argue and pay attention, which isn’t most folks. So I think Twitter is already at its true maximum in terms of active users.

William M. Briggs, 9 February 2016: On Twitter’s Shadow Banning

Update 01.07.2016

All this got me thinking about the effect Facebook has had on our public discourse. And you quickly realise that, without putting too fine a point on it, Facebook has had a terrible effect on the level of discourse in the UK. It bears quite a bit of of the blame for the soundbite-laden, fact free shouting match that much of modern politics has become.

Worse still, it has ruined the Internet. It has taken a network which was once a freewheeling, intellectually-focused place for the exchange of information and views and turned it something resembling the future that was imagined for TV in the early 90s. Facebook dominates the online sphere, dumbs down debate, smothers other media companies and brings out the worst in people. So, without further ado, here are nine ways Facebook has ruined the Internet.

Alex Proud, 29 June 2016: Facebook brings out the worst in people. Here's nine reasons why it's ruining the internet.


  1. ^ DailyMail
  2. ^ Walter Runciman, Relative deprivation and social justice : a study of attitudes to social inequality in twentieth-century England, University of California Press, 1966

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